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Updated Product Naming

  • 1.  Updated Product Naming

    Posted 8 days ago
    Edited by Adam Mertz 8 days ago
    Since we've made many updates to our branding in the past couple months I just wanted to post a quick cheat sheet for our customers here that connects the past names to our updated names. @Terri Hall recently brought this up in relation to some confusion around the use of term 'platform' (thread is here), but as there's the potential for confusion around the names of the apps themselves, hopefully the table below helps to provide some clarity.

    And maybe the following visual is helpful as well in understanding how we're representing all of these apps within our Research Suite (click on the image to enlarge) -

    Note that in the visual the bottom box is 'the platform'. It's at the bottom because you can consider it the foundation and underlying technology that is enabling our full suite approach.

    Here's the past vs. present name table:

    If any q's, please comment away. Thanks!


    Adam Mertz
    VP of Marketing

  • 2.  RE: Updated Product Naming

    Posted 8 days ago
    This is a super helpful crosswalk, Adam!!  Excited to see more of the Project Effort product in 2021!!

    Shacey Temperly
    Attain, LLC